Coming March 2026

The Gooners Way is our debut pilgrimage, and it's taking over the historic streets of N5. So Arsenal fans, this is your chance to explore and uncover the rich heritage of Arsenal FC in a way you've never imagined.

Starting at Highbury & Islington station, The Gooners Way takes fans on a journey through Arsenal country, where they’ll have to navigate clues, questions and challenges in order to reach their final destination. 

This March, we're launching an exclusive first iteration of the game and we want you to play. Join the first 100 Gooners to play and directly influence how future Gooners experience Football Pilgrims.

The streets of N5 are calling. Will you answer?

Sign up below to receive launch information.