The Gooner’s Way

The Gooner's Way is our debut pilgrimage, and it's taking over the historic streets of N5.

Arsenal fans, this is your chance to explore and uncover the rich heritage of Arsenal FC in a way you've never imagined. This isn't just a walking tour. This isn't just a trivia game. It's an interactive experience that puts YOU at the heart of Arsenal's legendary history.

We're launching an exclusive first iteration for the month of March and we want you to play. Be amongst the first Gooners to step up and directly influence how future fans will experience Football Pilgrims.

This is a great way to have some competitive fun with friends and family whilst helping shape the future of fan engagement for Gooners everywhere.

Who's it for? Everyone! Families, groups of friends, visiting fans, die-hard supporters, you can even play alone – if you bleed red and white, this is for you.

How to play? Each player needs a ticket. Once you’re booked in you'll receive a link to the game to play. You can choose to play anytime throughout March.

What do you need? Just three things: a fully charged smartphone, your Arsenal knowledge, and a sense of adventure.

The streets of N5 are calling. Will you answer?

£8.00

Frequently Asked Questions

  • Highbury & Islington Station

  • Between 1.5-2 hours depending on your speed of thought! (with breaks built in if you wish to use them)

  • You can play the game anytime throughout March.

  • No. Football Pilgrims is made by fans for fans. Our games are not affiliated with, licensed by or supported by any individual football clubs. All game content and design is original and created in-house by our brilliant design and development teams.

  • A fully charged mobile phone. An umbrella if rain is forecast or even if it’s not! An awareness of others (you will be walking around public areas) A vigilance regarding your mobile phone. Thieves can operate in busy areas and any personal property is not covered by the company.

  • Bring an umbrella! The adventure goes ahead, rain or shine. However, if severely adverse conditions are forecast, or other unforeseen complications cause the event to be cancelled, you will receive notification and a full refund.

  • There are some steps in the route, which may make it difficult. Future iterations of the Gooner's Way and other Pilgrimages will be completely accessible.

  • This is the BETA version of the full The Gooner's Way. We are looking for 100 Arsenal fans to test the game, at a reduced price, and help us develop it into an experience that can reach their fellow Gooners in the near future.

  • Yes - but under 16s have to be accompanied by an adult.