The Gooners Way

Arsenal fans, this is your chance to explore and uncover the rich heritage of Arsenal FC in a unique experience.

This isn't just a walking tour. This isn't just a trivia game. It's an interactive experience that puts YOU at the heart of Arsenal's legendary history.

Who's it for?

Everyone! Families, groups of friends, visiting fans, die-hard supporters, you can even play solo – if you bleed red and white, this is for you.

What do you need?

Three things: a fully charged smartphone, your Arsenal knowledge, and a sense of adventure.

How to play?

The Gooner’s Way BETA is now closed whilst we released the new FULL version in 2027. If you want to play the BETA version then please do email hello@footballpilgrims.com

Frequently Asked Questions

  • Highbury & Islington Station

  • Between 1.5-2 hours depending on your speed of thought! (with breaks built in if you wish to use them)

  • You can play the game anytime within a month of booking

  • No. Football Pilgrims is made by fans for fans. Our games are not affiliated with, licensed by or supported by any individual football clubs. All game content and design is original and created in-house by our brilliant design and development teams.

  • A fully charged mobile phone. An umbrella if rain is forecast or even if it’s not! An awareness of others (you will be walking around public areas) A vigilance regarding your mobile phone. Thieves can operate in busy areas and any personal property is not covered by the company.

  • Bring an umbrella! The adventure goes ahead, rain or shine. However, if severely adverse conditions are forecast, or other unforeseen complications cause the event to be cancelled, you will receive notification and a full refund.

  • There are some steps in the route, which may make it difficult. Future iterations of the Gooner's Way and other Pilgrimages will be completely accessible.

  • This is the BETA version of the full The Gooner's Way. We are looking for 100 Arsenal fans to test the game, at a reduced price, and help us develop it into an experience that can reach their fellow Gooners in the near future.

  • Yes - but under 16s have to be accompanied by an adult.