Football heritage on the move

Our interactive mobile adventures allow you to relive your football club’s story in the streets and landmarks around the stadium.

During the game your fandom and connection to club will be put to the test with a series of questions and challenges as you navigate your path.

You’ll walk in the footsteps of legends, tracing a path through your club’s iconic history, before winding your way towards your ultimate destination: the stadium - the hallowed ground where dreams are made, hearts are broken, and where you, the Football Pilgrim, belong.

The Game

Each pilgrimage has a different host. They’ll walk alongside you (virtually), leading you from one significant location to the next, sharing tales of triumph, heartbreak, and club folklore.

Your host will help you unlock different clues so that you can fully explore the layers of history that have woven your club into the fabric of its local community.

Meet your Host

Mobile app screen with an introduction to Football Pigrims, featuring a red header with a logo and the text 'Herb', speech bubbles with welcoming messages, and a 'Continue' button. Bottom navigation bar includes icons for messages, location, and passport.
Screenshot of a mobile navigation app showing a path marked with icons including parking, pedestrians, and a stopwatch, on a city map.

All fans are welcome! But be warned, our Pilgrimages separate the casual supporter from the true devotee. At key moments along your route, your Host will test your knowledge some historical moments, legendary matches, and the memorable moments that keep us fans coming back for more.

Every correct answer is a goal scored—but how far up the leaderboard can you climb?

Prove your fandom

A mobile phone screen displaying a quiz result with a large 'Goal!' message, indicating the user answered correctly about Arsenal playing their first game in Highbury in September 1913 against team name. The screen has a red and cream color scheme, with a football pilgrim logo in the top left corner and a navigation menu at the bottom.
Mobile game presentation screen showing a trivia question about Arsenal's first game in Highbury in September 1913, with three multiple-choice answers and icons for messages, location, and passport.

Earn rewards

Along the way, you can collect Pilgrimage Stamps—sacred markers that prove your worth. Each stamp is a badge of honour, evidence that you didn’t just pass through these streets but that you really know your club and managed to complete the challenges laid down by your host.

Collect them all and you’ll have the best chance to score big!

A logo with the text 'The Pilgrim' above a silhouette of a person standing on a path with trees and a body of water in the background, all in a red oval design.

Ready to start?

Sign up to your team’s pilgrimage below.

See our pilgrimages