Part Walk. Part Game. Pure Pilgrimage.

Relive your team’s history like never before with our series of digital adventures that bring your football club’s story to life in the real world.

Each Pilgrimage is played in the streets and landmarks around your club’s stadium. Once you’re booked in, you can choose a date to play. Then all you have to do is turn up, activate the link - which you’ll receive upon booking - and let your Pilgrimage begin.

For the next 90 minutes, you’ll walk in the footsteps of legends, tracing a path through history that winds its way towards the ultimate destination: your club’s stadium, the hallowed ground where dreams are made, hearts are broken, and where you…

…the Football Pilgrim belong.

The Game

Each pilgrimage has a different host. They’ll walk alongside you (virtually), leading you from one significant location to the next, sharing tales of triumph, heartbreak, and local club folklore. Your host will help you reveal the layers of history that have woven your club into the fabric of its community.

Meet your Host

Mobile app screen with an introduction to Football Pigrims, featuring a red header with a logo and the text 'Herb', speech bubbles with welcoming messages, and a 'Continue' button. Bottom navigation bar includes icons for messages, location, and passport.
Screenshot of a mobile navigation app showing a path marked with icons including parking, pedestrians, and a stopwatch, on a city map.

Prove your fandom

All fans are welcome! But be warned, your Pilgrimage will separate the casual supporter from the true devotee. At key moments along your route, your Host will test your knowledge of club history, legendary matches, and the memorable moments that draw us fans in. Every correct answer is a goal scored—but how far up the leaderboard can you climb?

A mobile phone screen displaying a quiz result with a large 'Goal!' message, indicating the user answered correctly about Arsenal playing their first game in Highbury in September 1913 against team name. The screen has a red and cream color scheme, with a football pilgrim logo in the top left corner and a navigation menu at the bottom.
Mobile game presentation screen showing a trivia question about Arsenal's first game in Highbury in September 1913, with three multiple-choice answers and icons for messages, location, and passport.

Collect Stamps

Along the way, you will collect your Pilgrimage Stamps—sacred markers that prove your worth. Each stamp is a badge of honour, evidence that you didn’t just pass through these streets but completed the challenges laid down by your host.

Collecting them all will give you the best chance to score big!

A logo with the text 'The Pilgrim' above a silhouette of a person standing on a path with trees and a body of water in the background, all in a red oval design.

Ready to start?

Sign up to your team’s pilgrimage below.

See our pilgrimages