Re-live your team's history like never before with our a brand new series of digital adventures that bring your football club's story to life in the real world.
Our experiences put the fans at the centre of the story. Your knowledge and club know-how will dictate your route.
Along the way you'll discover stories, unlock clues and answer questions in order complete the pilgrimage and become a true Football Pilgrim.
Explore Our Pilgrimages
The Gooners Way
Our first game takes place on the streets of N5, home to Arsenal FC for over a hundred years. Gooners from around the world flock here to see the famous red and white, but what do they really know about their club?
Starting at Highbury & Islington station, The Gooners Way takes fans on a journey through Arsenal country, where they’ll have to navigate clues, questions and challenges in order to reach their final destination.
Launching March 2026
-
![Exterior view of Chelsea Football Club stadium entrance with a sign reading 'East Stand' and large Chelsea Football Club sign on building wall.]()
The Blues Way
-
![Mural on a building wall with a white graphic of a woman shouting, the text 'Welcome to MANCHESTER', and some graffiti tags at the bottom of the wall.]()
The United Way
-
![Street mural of King Ledley with a quote: 'This is my club, my one and only club', featuring a large portrait of King Ledley, and an image of him celebrating in a football jersey.]()
The Lilywhite Way
Not seeing the Pilgrimage you want?
We are always interested to hear from fans on the next Pilgrimages they want to see.
Tell us who you support and which club should we make next?
Leave your email to find out more…